B2B Ordering Portals That Free Your Reps to Sell
Stop processing orders manually. Our tailored ordering portals automate pricing, terms, and repeat orders — so your team focuses on growth.
In 30 minutes, we'll explore your current process and discuss what a tailored solution could look like for your business.
Scale faster with Smarter Systems
Why Generic E-Commerce Fails for Wholesale & B2B
You've probably tried Shopify, WooCommerce, or another off-the-shelf store. But it sent you backward — because your wholesale customers didn't see their negotiated pricing or trade terms. That only created more back-and-forth, and more manual order processing for your reps.
- Sales reps are buried in manual order entry instead of building relationships and closing new business.
- Trade customers can't self-serve because generic stores don't reflect their contract pricing, leading to lost orders.
- Disconnected systems cause invoicing disputes and cash flow delays.
- Manual wholesale ordering creates data entry errors that slow fulfillment.
- Off-the-shelf platforms show their branding to your customers — making you look like everyone else instead of a serious player.
You can't scale a wholesale or distribution business on spreadsheets and phone orders. Your team needs systems that match how B2B actually works.
Your customers need a true self-service ordering portal — one that automatically shows their pricing, products, and terms.
A Custom Ordering Portal for Every Customer
Your B2B ordering portal feels like your best sales rep — but available 24/7, always accurate, always connected to your systems. Each wholesale customer logs in and sees exactly what matters to them.
Self-Service B2B Ordering
Trade customers place orders directly with their contract pricing and payment terms — freeing your reps to focus on new business.
Customer-Specific Pricing & Catalogs
Each account sees only their products and negotiated wholesale prices — no confusion, no manual quoting, no pricing errors.
ERP & Fulfillment Integration
Orders sync automatically to your ERP, warehouse, and invoicing systems — eliminating double-entry and dispatch delays.
Your sales team stays focused on relationships and growth — while the portal handles routine reorders automatically.
B2B Ordering Portal Results
Online Sales Growth
$500K+ in new portal orders within 3 months
Enterprise Scale
150M+ product records at $1.5K/month
Order Processing
80% fewer manual orders, faster dispatch
"Artigence built an ordering portal our trade customers actually want to use — and it integrates perfectly with our ERP."
"Our wholesale customers now place orders 24/7 without calling our reps. Game changer for our distribution business."
When your ordering portal fits how your customers actually buy, adoption happens naturally.
Your Ordering Portal Launch Timeline
Within 30 days
Portal live with first wholesale customers placing orders online. Manual order processing starts dropping.
Within 60 days
Key trade accounts transitioned to self-service ordering. Faster fulfillment, fewer pricing errors.
Within 90 days
Measurable efficiency gains. Sales reps focused on new business, not order entry. ERP integration running smoothly.
Live orders in month one. Key accounts online by month two. Transformed B2B ordering by month three.
How We Build Your Ordering Portal
Discovery Call
We map your wholesale ordering process, ERP systems, and customer pricing structures.
(No jargon. No pressure. Just clarity.)
Portal Design & Build
We build the B2B ordering portal around your actual workflows — integrated with your existing systems.
Launch & Customer Onboarding
We deploy, train your team, and help transition your trade customers to self-service ordering.
A structured path from manual order processing to automated B2B commerce.
Ready to Automate Your Wholesale Ordering?
Stop losing revenue to manual order processing. Give your sales team back the time to do what they do best — while your ordering portal handles the rest.
In one conversation, we'll map your B2B ordering process and explore how a custom portal could automate orders and grow your wholesale sales.
No obligation. No pressure. Just a conversation.
B2B Ordering Portal FAQs
What is a B2B ordering portal?
A B2B ordering portal is a self-service platform where your business customers can log in and place orders directly. Unlike generic e-commerce stores, B2B portals display customer-specific pricing, negotiated terms, and personalized product catalogs — eliminating manual order processing and reducing errors.
How long does it take to build a custom ordering portal?
Most ordering portals are live within 30 days, with key accounts transitioned online within 60 days. By 90 days, you typically see measurable efficiency gains with reps focusing on sales rather than data entry.
Can the ordering portal integrate with my existing ERP or accounting system?
Yes. We build portals that connect directly to your existing systems — including ERP, accounting, inventory, and fulfillment software. This means orders flow automatically through your business without manual re-entry.
How is a B2B ordering portal different from Shopify or WooCommerce?
Generic e-commerce platforms like Shopify are designed for B2C with single pricing for all customers. B2B ordering portals support customer-specific pricing, negotiated terms, account-based access, and integration with wholesale/distribution workflows — features that off-the-shelf platforms cannot provide.
What industries use B2B ordering portals?
B2B ordering portals are commonly used by manufacturers, wholesalers, distributors, building suppliers, food service companies, and any business that sells to other businesses with negotiated pricing and repeat orders.
What kind of custom features can you build?
We've built RFID barcode printing from any device combined with equipment cabinets for automated reordering, custom approval workflows, integration with proprietary inventory systems, and more. If your wholesale customers have unique needs that off-the-shelf platforms can't handle, that's exactly what we build.
Why go bespoke instead of using off-the-shelf software?
When you use generic SaaS platforms, your customers see their branding — not yours. Going bespoke means you control the entire experience: your brand, your message, your customer journey. Our clients have won contracts because their custom portals showed maturity and professionalism beyond their size. Some have attracted top talent who wanted to work somewhere that took technology seriously. A bespoke system isn't just a tool — it's a competitive advantage that shows you've invested in doing things properly.
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What to Look for in a B2B Ordering Portal
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Looking for something else?
Artigence builds clarity into every corner of your business.
Your Data, Finally Flexible
Your ERP locks data in a rigid structure. We free it up — so you can build the reports, dashboards, and automations your business actually needs.
Custom Development
Need something built from scratch? We use our Launch Studio approach to design and build custom tools, apps, and automations tailored to your business.